What we've learned moving brands across Punjab — written by the people who run the beat.
My grandfather Ompal Aggarwal passed away when I was very young. I have no memories of him — and yet I feel like I know exactly who he was.
We've worked with brands at every stage of entering this market — some who got it right immediately, and some who learned the hard way.
We get this question often — from wholesalers, retailers, and even brands themselves: how do we actually start working with ATC?
People sometimes assume a distribution business is just one big warehouse. Ours runs across two locations, each doing very different work.
A question I get asked a lot: isn't distribution the same everywhere — just delivery? Not even close.