We get this question often — from wholesalers, retailers, and even brands themselves: “How do we actually start working with ATC?”
Here's what that process looks like, honestly and simply.
It usually starts with a conversation with our sales team, who cover your area regularly. We look at what you're currently stocking, what gaps exist, and where our brand portfolio might fit your customer base. From there, it's about building the relationship — starting with an order, seeing how the partnership works, and growing from there.
We start by understanding your product, your target market within Punjab, and your expectations around reach and timelines. We're honest about where we can move fast and where it takes time to build retailer trust for a new product. Then we map out which parts of our network — Ludhiana local, or the wider outer market — make sense for your launch.
We're not interested in one-time transactions. Every partnership we take on, we intend to grow for years, not months. If that's the kind of relationship you're looking for, that first conversation is easy to start — just reach out.
Thinking about bringing your brand to Punjab?
Start a conversation